5 Benefits of Investing in Channel Letter Signs
Channel letters are perhaps the most preferred type of exterior signage in the industry
today and it’s easy to see why. Their three-dimensional and illuminated
features enable them to better capture people’s attention and let your business
achieve a more professional look.
Why Channel Letters Are Worth Your Investment
1. IT HELPS YOUR BRAND TAKE CENTER STAGE.
Brand recognition is key especially in competitive
markets such as Atlanta. By establishing your brand, you can ensure that you
will be able to connect with potential customers, encouraging product recall.
Channel letter signs bring your brand to the forefront, allowing it to take
root in the minds of passersby and potential customers in a bold manner. This
will help you grow a foundation of loyal customers, who can then maximize brand
reach through word of mouth.
2. MAXIMUM VISIBILITY
One key feature of custom channel letters is that
they are highly visible. Due to their size, make, and placement, they are in
plain sight of passersby (especially in the case of LED channel letters). This
signage provides you with an effective option that will surely bring eyes to
your brick-and-mortar store without much of the fuss.
3. IMPROVED CUSTOMER EXPERIENCE
Customer experience is marketing in its own way.
Everything from customer service to the quality of your products all come
together as a representation of your brand—by ensuring that these things are
top-notch, you can improve client perceptions and strengthen your brand. With
that said, channel letter signs improve ease of navigation, allowing your
potential buyers to associate your brand with smooth services.
4. INCREASED INTEREST (AND SALES!)
While social media advertising has dominated the
marketing sphere, nothing beats good, old physical advertising. LED channel
letters can help you increase interest and sell more of your products in Atlanta.
According to research by FedEx Office, 76% of people are inclined to enter a
completely unfamiliar store if it has striking storefront signage. Meanwhile,
68% are more likely to buy a product because of signage.
5. STRONG FIRST IMPRESSION
Off the top of your head, write down the names of
five local stores. Chances are that most of these have bold signage that you
see regularly, helping you remember them. Custom channel letters can help you
leave a compelling first impression on passersby, giving people a taste of your
products and/or services.
Where to Get the Finest Channel Letters in Atlanta
If you’re looking for a no-nonsense, high-impact advertising tool that
will turn heads and give you the most return for your investment, our experts
at BlackFire Signs are ready to help you. We can provide you with high-quality
signage solutions that are tailored to your needs.
Call us now for
a consultation.
Source URL: https://www.blackfiresigns.com/5-benefits-of-investing-in-channel-letter-signs/
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